Ad Break-Even Calculator

"Is a 2× ROAS good?" Depends entirely on your margin — and most calculators forget that platform fees hit your ad sales too. This one doesn't. Free, no signup, runs in your browser.

Your product economics (per sale)

Not sure about the fee numbers? Work them out first in our POD profit calculator — the "total costs" line maps straight onto these fields.

Your ad situation (optional — for CPC maths)

Break-even numbers

Profit per organic sale
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Break-even ROAS
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Max ad spend per sale
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Max affordable CPC
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Estimates for information only, not financial advice. Fees and ad auctions change — verify against your platform's current numbers.

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Part of the CAAC seller toolkit: POD profit calculator · image resizer · UK Etsy fee calculator · Etsy fee auditor.
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Guides

What's a good ROAS? (Wrong question — here's the right one) Are Etsy Offsite Ads worth it? The maths, not the vibes How to work out your maximum CPC from your margin